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On the whole, advertising recording is a knowledge closely combined with science and art. Its research content is very extensive, involving many disciplines such as communication, shopping mall marketing, consumer psychology, political economics, social civilization and public relations. Together, it is related to acoustics, optics and electricity.
Of course, we can summarize the main research areas of advertising recording into the following aspects:
1. Development history and Prospect of advertising recording
The development of a discipline is inseparable from the study of the history of its object. After understanding and summarizing the historical development of advertising recording and analyzing its current situation, we can find problems and trends and see its future. This is of great benefit to the theoretical research and practical development of advertising recording.

2. Carrier and constituent elements of advertising recording
The significance of carrier to advertising communication is very obvious. The carrier of the recording is the simultaneous interpreting of the sound and other symbols. Only by fully recognizing and grasping the common transmission method of broadcasting and television, can it better convey the advertising message and maximize the role of audio-visual speech, such as speech, picture, music and sound, in the advertisement.
3. Advertising recording idea
For any form of advertising, the conception directly determines the function of advertising. Conception is the soul of advertising, and of course, it is also the main problem to be discussed in advertising recording.
4. Creation of advertising recording
An excellent advertising idea must also have appropriate means of expression to make it an excellent actual work of advertising recording, and vividly convey the information to the audience (audience and audience). Even if it is the same idea, different forms or techniques will play different roles.
5. Advertising recording and music sound
Whether broadcast advertising or TV advertising, we should talk about the music and sound of advertising. How to create appropriate music and sound functions in order to better express the content of advertising? Only after in-depth discussion can we give full play to their common role in advertising recording.
6. Advertising recording manufacturing
There are a series of professional and messy technical and artistic problems in each link of the manufacturing process of broadcast advertising and TV advertising. Only by discussing and grasping these professional skills and skills can we have a solid foundation for manufacturing advertising recording.
7. Take pictures of TV advertisements
TV advertising records impressions by film or video tape. When taking pictures, a large number of operations such as picture color, composition, lighting, clothing, props and scene selection are required. This is a highly unified part of technology and art in TV advertising creation. If we deeply explore the skills of advertising recording and photographing, we can take pictures to produce a more perfect picture.
8. Handling of advertising recording
The discussion on the laws and regulations on the handling of advertising recording at home and abroad is conducive to better guide, standardize, handle the advertising industry and advertising behavior, and avoid and reduce the occurrence of violations and violations after advertising in the media.
Of course, in addition, the scope of advertising recording research also involves advertising civilization, advertising aesthetics, advertising psychology and advertising investigation.
Article source: Jiangmen recording productionhttp://m.singaporeferragamo.com