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Generally speaking, advertising recording is a knowledge closely combined with science and art. Its research content is very extensive, involving many disciplines such as communication, marketing, consumer psychology, political economics, social civilization and public relations. Together, it is related to acoustics, optics and electricity.
Of course, we can summarize the main research areas of advertising recording into the following aspects:
1. Development history and Prospect of advertising recording
The development of a discipline is inseparable from the study of the pre history of its object. After understanding and summarizing the previous history of advertising recording and analyzing its current situation, we can find problems and trends and see its future. This has great advantages for the theoretical research and practical development of advertising recording.
2. Carrier and constituent elements of advertising recording
The significance of carrier to advertising communication is very obvious. The carrier of the recording is the simultaneous interpreting of the sound and other symbols. Only by fully recognizing and grasping the common transmission method of broadcasting and television can we better convey the advertising message and maximize the audio-visual language, namely, the effect of the constituent elements of the sound language, picture, music and sound in the advertisement.
3. Advertising recording idea
For any kind of advertising, the conception directly determines the advertising effect. Conception is the soul of advertising, and of course, it is also the primary issue to be discussed in advertising recording.
4. Creation of advertising recording
An excellent advertising idea must also have appropriate expression methods to make it an excellent practical work of advertising recording and vividly convey the information to the audience (audience and audience). Even if it is the same idea, different ways or methods of expression will have different effects.
5. Advertising recording and music sound
Whether broadcast advertising or TV advertising, we should talk about the music and sound of advertising. How to create appropriate music and sound effects in order to better express the content of advertising? Only after in-depth discussion can we give full play to their common effect in advertising recording.

6. Advertising recording manufacturing
There are a series of professional and complex skills and artistic problems in each link of the manufacturing process of broadcast advertising and TV advertising. Only by discussing and mastering these professional skills and skills can we have a solid foundation for manufacturing advertising recording.
7. Take pictures of TV advertisements
TV advertising relies on film or video tape to record images. When taking pictures, many operations such as picture color, composition, lighting, clothing, props and scene selection are required. This is a highly unified part of skills and art in TV advertising creation. If we deeply explore the skills of advertising recording and photographing, we can take pictures to produce a more perfect picture.
8. Handling of advertising recording
The discussion on the laws and regulations on the handling of advertising recording at home and abroad is conducive to better guide, standardize and handle the advertising industry and advertising behavior, and avoid and reduce the occurrence of violations and violations after advertising in the media.
Of course, in addition, the field of advertising recording research also touches on advertising civilization, advertising aesthetics, advertising psychology and advertising investigation.
Article source: Jiangmen recording productionhttp://m.singaporeferragamo.com