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Documentary is a film or television art way that takes real life as the creative material, takes real people and real events as the performance object, and carries out artistic processing and display of it. It takes displaying reality as the essence and uses reality to arouse people's thinking. Then the subject of documentary is reality, and the core of communication is civilization. As big as a country and as small as an enterprise, you can take documentaries. Today, Jiangmen film and television production takes you to see how an excellent enterprise documentary is made?

First of all, we should understand that the main body of enterprise documentaries is to show the development and growth of enterprises and energy civilization. Through documentaries, people can understand the development process of enterprises, the social responsibility, the energy civilization transmitted, and the brand image cast. This is the content center of enterprise documentaries. Let's take a look at how enterprise documentaries are photographed and produced.

I. early communication. Early communication and communication are very important, because we only need to deepen the understanding of customers' needs, such as whether the enterprise wants to display its own products or its team image, etc. Only when we know what the enterprise wants can the follow-up work be carried out smoothly.

II. After understanding and communicating, you can make the next operation plan. That is our preliminary planning.

The third and middle stages of photography are also important. You can also understand the use of lens. For example, changing the picture to "pan", "shift" or "follow", "zoom" and "telephoto" are also very important. The application of these skills will be adapted by professional photographers according to the picture scene. Therefore, it is particularly important to give professional things to professional people.

IV. when we take good pictures of the materials, we should start sorting out the materials. At this time, the personnel of the enterprise and the post production personnel should work together to display the important of the enterprise. This process is mainly to select good lenses. The more materials, the more choices are available. Therefore, when taking pictures, we should take as many lenses as possible in order to make more choices.

V. the next step is the post production of enterprise documentary, which is a step at the end of film and television production. This step seems simple, but it is actually a particularly important link. In this link, we need to pay attention to the links between lenses, the structure and rhythm of the whole enterprise documentary, and we need to select appropriate dubbing music. Our post production personnel should make a reasonable composition. We will also have special effects engineers to cooperate and use post software to produce more gorgeous effects.

Vi. film completion. The next step is the coordination and correction between us and enterprises. Some enterprises feel unreasonable and need to make timely correction until the film is released. The whole job is finished.

Jiangmen film and television production believes that as one of the auxiliary means of marketing, enterprise documentary can not exist as a separate individual. Because if you only rely on a set of documentaries to promote the enterprise's products, it will certainly not work. When we cooperate in packaging in various ways and bombard in turns, we can certainly reap unexpected results. In a word, compared with the traditional text-based publicity, enterprise documentary is more intuitive, vivid, closer to life and easier to be accepted by people. It can integrate film and television dynamics and dubbing instructions, and then display the enterprise's image, product information and value services more richly and accurately. And obtain the recognition and trust of the audience.

Article source: Jiangmen film and television production http://m.singaporeferragamo.com