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Now is an era of network information. The speed of network media communication is much faster than the previous methods. This is also the reason why many enterprises choose film and television advertising, which is efficient and effective. The purpose of film and television advertising is to let consumers understand the products and effects, and let consumers have a certain awareness of the products. For enterprises, film and television advertising is very useful. It can be invested in TV stations, let hundreds of millions of viewers understand the products of enterprises and companies, and can be invested in network media, field media advertising, etc. its intention is to convey and let consumers understand. It can also be used for exhibition and investment promotion. Well, Xiaobian has been in film for many years. Let's talk about the classification and use of film and television advertising. There are generally the following types: story type, problem-solving type, day fragment type, celebrity introduction type, empirical type, advertising song type, comparison type, animation type, computer stunt type, humor type and fiction type. Its classification and use are described in detail below.

Classification and use of film and television advertising:

Story type:

As long as the work Festival is attractive, it will make the audience communicate with the content of the advertisement to a certain extent, and then reach the intention of conveying the information.

Problem solving:

Problem solving advertising, the audience is generally relatively simple to understand and bear. Its structure is generally to exaggerate the problem a little, and then put forward a plan to solve the problem. The advantage is that it is clean, concise and lively.

Day fragment:

Advertising naturally reproduces a certain segment of the day and integrates the product into a real day environment, which will shorten the mind interval between consumers and advertising. The entry point of advertising is not a product, but a day shape. It should make people feel that the products in advertising are already a part of real life and are inseparable from consumers.

Classification and use of film and television advertising

Celebrity referral type:

Relying on celebrities to promote products on TV or participate in advertising performance is the most convenient way to make advertising products quickly improve their popularity. It mainly uses the sensation of celebrities to receive the expected effect. Now many products, especially new products, are promoted by celebrities such as singers, film stars or comedians, such as the advertising of lux series products.

Empirical:

Empirical advertising is a rational appeal. As long as the topic is correct and obvious, the audience will be interested in the product verification methods and pay attention to the verification of products.

Advertising song type:

It is applicable to products with low age groups, especially food advertisements. The combination of all kinds of music will naturally add color to advertising. Advertising songs are very simple, flattering the audience and conducive to widespread communication. There are many methods of advertising songs. The international brands Coca Cola, Pepsi Cola and the advertising songs of Chinese brand xurisheng have achieved great success.

Comparative:

The direct comparison of the two products is intense and the audience can simply identify them. However, it focuses on the challenge of proving superior to similar competitive products. Therefore, it is hard to avoid the suspicion of arbitrarily reducing other people's products. China does not allow the use of such advertisements, so we can only compare ourselves with ourselves. In the United States, the two major beverage brands often appear in the way of comparison. KFC used comparative advertising when competing with other fast-food chains.

Animated:

Animation advertising can always attract the attention of children, the degree of love is increasing, and it will last forever. For those genres that are difficult to be completed by realistic methods, they can receive the special role that conventional methods are difficult to achieve.

Classification and use of film and television advertising

Computer stunt type:

Making full use of the development space of the computer itself and using some skills of computer manufacturing can greatly improve the interest and observability of advertising, especially meet the needs of some specific policies and objectives, and its expressiveness can often surprise the audience. Nike sneakers * overseas football is a typical computer stunt advertising film. It shows that several internationally famous stars from different countries focus on playing the same football. This situation can only be completed through computer stunts.

Witty:

Laughter is the common language of the whole world, so humorous advertising is always welcomed by the audience. Advertising can make people laugh and flatter the audience, which virtually shortens the gap between the audience and the product, and makes the audience feel good about the product. Humorous advertising is widely used abroad.

Fictional:

This is a surreal conception and expression type with extreme freedom. It can appear the impossible work in real life through rich imagination, and then skillfully reach the intention of advertising.